A campaign that explored the true meaning of being a Georgian and what qualities each and every girl is equipped with along their unique journey at St George's, Ascot. After immersing our team within the St George's, Ascot community one statement resonated with us:
"You will always know a St George’s girl because she is
confident and capable and connected."
Over the course of 12-months, we build a fully integrated campaign highlighting just how Georgians are truly #SGAconfident, #SGAcapable, and #SGAconnected that spanned across print, film and highly targeted social media advertising.
707 Social Media Posts
Total Campaign Reach - 1.1 million people
Total Community Engagement - 96,923 engaged users (+131%)
Total Video Views - 73K
New Business Leads From Our Campaign- 1,330 (up 44,000% from previous)
“The team are genuinely interested in our identity, and have helped better articulate our own vision and expression of what we are trying to achieve.” — Kerry Bertram, St George's Ascot