Joshua Agency
Creative People
SGA.jpg

St George's Ascot

To define what makes the girls that attend St George's, Ascot truly unique. We were briefed by the Ascot-based, all-girls school, to create an integrated marketing campaign that would refresh new life into the brand and reposition the school in a competitive independent school area.

The Campaign

A campaign that explored the true meaning of being a Georgian and what qualities each and every girl is equipped with along their unique journey at St George's, Ascot. After immersing our team within the St George's, Ascot community one statement resonated with us:

"You will always know a St George’s girl because she is

confident and capable and connected."

Over the course of 12-months, we build a fully integrated campaign highlighting just how Georgians are truly #SGAconfident, #SGAcapable, and #SGAconnected that spanned across print, film and highly targeted social media advertising.

We Produced:

2 Prospectus

4 Films

10 Photoshoots

707 Social Media Posts

The Results

The Results

Total Campaign Reach - 1.1 million people

Total Community Engagement - 96,923 engaged users (+131%)

Total Video Views - 73K

New Business Leads From Our Campaign- 1,330 (up 44,000% from previous)

 “The team are genuinely interested in our identity, and have helped better articulate our own vision and expression of what we are trying to achieve.” —  Kerry Bertram, St George's Ascot

“The team are genuinely interested in our identity, and have helped better articulate our own vision and expression of what we are trying to achieve.” — Kerry Bertram, St George's Ascot